The dark technology that baffles everyone is conquered by this Chenghai toy brand-Fineco Science & Technology Co., Ltd_helicopter

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The dark technology that baffles everyone is conquered by this Chenghai toy brand

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2018-11-14 10:41

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[September 21, 2007] In recent years, the UAV industry has become extremely popular, but the high price has raised the threshold for its access. Although Dajiang, ZeroSmart and others have successively launched coveted consumer level selfie drones, the prices of thousands of yuan are still not user-friendly.

The keen toy industry certainly understands the needs of most consumers, and many enterprises try to toy consumer level self portrait drones. However, it is obviously not easy for any toy enterprise to grasp how to transplant the core "black technology" of these self photographed UAVs into toy products, such as target following, flying around, shooting blockbusters in the air, and optical flow positioning. Many manufacturers in Chenghai, Dongguan and other places have retreated from difficulties. As a result, a strange situation has occurred: on the one hand, there is excess capacity of toy level aircraft, and on the other hand, it is difficult for European and American toy and electronic product buyers to find manufacturers to take orders.

Until recently, Fineco, a technology toy brand from Chenghai (a private brand of Shenzhen Feihuike Technology Co., Ltd., whose production factory is Shantou Huike Technology Co., Ltd.), took the lead in announcing that after nearly a year of efforts, Fineco finally launched the first generation of image recognition, the target tracking pocket folding selfie UAV (FX-27).

"The process of persisting in differentiation is also painful, but we have no choice." In Fineco's exhibition hall in Chenghai, Wu Huaiyu, the company's general manager, told chinatoy. com that as early as the end of 2016, a big British buyer had found him, hoping to toy the currently popular selfie drone. According to the requirements of customers, Wu Huaiyu, who is a researcher of electronic products, showed the pictures of his design principles to customers at the exhibition at the beginning of the year, and was immediately recognized.

However, the actual R&D process of the product is far more difficult than expected. How to optimize the product to the maximum extent under the premise of cost control, so that R&D is hindered several times.

In recent years, at Hong Kong Toy Fair, Guangzhou Toy Fair, Canton Fair and other exhibitions, every time Toy Network reporter meets Fineco, they can see unexpected creative products. From the early voice controlled four axis aircraft, to the later super headless four axis aircraft, return tracking, 20 minute long endurance, APP+MR games, each has a bright spot, This has also won long-term orders from many heavyweight professional purchasers in Europe, America and other countries for Fineco brand. Wu Huaiyu is very familiar with his own products, and he can control them easily. After all, this technology maniac has participated in the whole process of almost every product of the brand from concept, research and development to mass production.

Wu Huaiyu (left) introduces the products to the reporter of China Foreign Toy Network

Fineco has always been concerned about the development of consumer self portrait UAVs. In fact, before DOBBY, the zero degree intelligent control selfie UAV product, achieved great success in 2016, there were two phenomenal products in the United States: Lily and Zano: Lily broke the circle of friends with cool concept videos, while Zano claimed to be the smallest selfie UAV in the world, and achieved remarkable crowdfunding results. Unfortunately, the final fate of the two products is ticket skipping and bankruptcy.

Wu Huaiyu certainly doesn't want to repeat the mistakes. He understands the reasons for the failure of the above products, so the research and development process is more hands-on, trying to play the role of coordinator. He uses the image technology of the University of Science and Technology of China, cooperates with chip solution companies at home and abroad, and hires a number of national engineers to help him deal with it... Just two days before the interview by the reporter of ChinaToy.com, Wu Huaiyu just returned from a business trip, A few days ago, he was coordinating software and product cooperation with the APP solution provider.

The reporter of Toy Net at home and abroad was lucky to witness the effect of the prototype in the room. The core functions of optical flow pointing, image recognition, following, pointing photography, delayed photography, video recording and so on can be successfully and maturely realized. During the demonstration for reporters, a series of professional words such as displacement, image change, coordinate movement, distance, data, etc. kept emerging. Wu Huaiyu said that the product communicated with foreign customers in real time during the debugging process, and customers would put forward suggestions for improvement based on the latest video received, which also provided useful help for product development.

FX-27 realizes the effect of self portrait UAV

The first generation of products is expected to start mass production in September, which excites customers in Europe and the United States, who have already sent some orders. According to Wu Huaiyu's vision, the company will continue to develop the second generation products, adding cool features including gesture recognition, custom actions, circling flight, rolling and so on.

Fineco's excellent product creativity has also begun to attract market attention in China, and they are expected to cooperate with major domestic brand companies.

Another Fineco product: intelligent voice self recording gesture gravity sensing remote control toy car, which not only integrates cool functions such as body sense remote control and voice control, but also realizes voice customization. With the patented gesture brake technology and high simulation sound effect, it greatly increases the playability. Children can play with their hands, and office white-collar workers can also relieve pressure, with great potential, The products have also won the favor of domestic famous brand companies and are expected to be introduced to the domestic market through their sales channels this year.

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2017 Hong Kong Toy New Product Exhibition